Get to Know Us





We’re a creative agency focused on branding businesses, launching new products and developing tools to tell a story. We partner with many businesses, large and small, to help clients send the right message to the right people. And we do it by creating original ideas and supporting those ideas with top-notch design and impeccable execution. 

Our creative services include: brand strategy, messaging development, marketing consulting, identity design, print collateral, packaging, website design, advertising and all-around great creative ideas. 

We help our clients THINK about the big picture and work together to create a plan for clear, concise communications. Then we drill it down and do the work. We’re thinkers. We’re doers. And we love what we do.


Meet Team Tonic



Jennifer Lake    Founder / Creative Director

Jennifer has over fifteen years of experience in the branding industry. Her client connections in Michigan are many and her enthusiasm is contagious. Jennifer encourages her clients to think fresh, be effective and always, always, be efficient. (She likes to keep things on schedule!) Jennifer’s skills include account management, marketing consulting, brand strategy, design, copy writing and art direction. 


Shannon Beery     Project Manager / Creative Coordinator


Shannon is a Northern Michigan transplant by way of Calgary, Alberta, Canada, whose background is as varied as a Pantone color wheel (well, almost!).  She spent her early career dancing professionally, after which she switched gears and put her business-school smarts to the test in the corporate world. She is a self-professed organizer and grammar-junkie, who still likes to dabble in all things creative. Shannon’s skills include planning, writing, project management and client relations.

Christina Schoenow     Designer / Creative Contributor






Notable Awards


Our most-prized acclaim comes from our happy clients and successful outcomes. We're fortunate to work with wonderful people. But for the sake of our old college professors and design peers who might be looking, here's a list of honors that make our moms pretty proud:

• Print Design Annual
• Communication Arts Exhibit
• Neenah Paper Gold
• Neenah Paper Silver
• Neenah Paper Bronze
• Logo Lounge
• Logo Lounge Master Series
• West Michigan AAF ADDY Awards - Gold & Silver
• Chois Gallery – Packaging Awards
• Graphic Design USA Design Annual
• French Paper Sample Room
• The Dieline