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Get to Know Us

 

We’re a creative agency focused on branding businesses, launching new products and developing tools to tell a story. We partner with many businesses, large and small, to help clients send the right message to the right people. And we do it by creating original ideas and supporting those ideas with top-notch design and impeccable execution. 

Our creative services include: brand strategy, messaging development, marketing consulting, identity design, print collateral, packaging, website design, advertising and all-around great creative ideas. 

We help our clients THINK about the big picture and work together to create a plan for clear, concise communications. Then we drill it down and do the work. We’re thinkers. We’re doers. And we love what we do.
 


Meet Team Tonic

Jennifer Lake    Founder / Creative Director
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Jennifer has over twenty years of experience in the branding industry. Her client connections throughout Michigan are many and her enthusiasm is contagious. Jennifer encourages her clients to think fresh, be effective and always, always, be efficient. (She likes to keep things on schedule!) Jennifer’s skills include account management, marketing consulting, brand strategy, design, copy writing and art direction. 

Audra Tompkins    Project Manager
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Audra brings an extensive background in education and professional development training to the team. She is fueled by organization, details and processes, making her an asset to any partnership or project. She takes pride in creating quality products, thoroughly attending to each component to ensure happy clients. Audra thrives when she is able to blend her nerdy side with her love for creativity and innovation, making her the perfect support for our work and our clients. Audra’s skills include project management, writing, and all around grammar geek.


Notable Awards

Our most-prized acclaim comes from our happy clients and successful outcomes. We're fortunate to work with wonderful people. But for the sake of our old college professors and design peers who might be looking, here's a list of honors that make our moms pretty proud:

• Print Design Annual
• Communication Arts Exhibit
• Neenah Paper Gold
• Neenah Paper Silver
• Neenah Paper Bronze
• Logo Lounge
• Logo Lounge Master Series
• West Michigan AAF ADDY Awards - Gold & Silver
• Chois Gallery – Packaging Awards
• Graphic Design USA Design Annual
• French Paper Sample Room
• The Dieline