A B O U T U S
Creative Minds.
Strategic Partners.
Branding People.
We’re not just here to make things look good (though we do that too). We’re here to help you discover, define, and communicate the true essence of your brand. Our boutique Traverse City branding agency is built on partnership, trust, and a collaborative spirit.
From our first conversation, we’re in it with you—asking thoughtful questions, listening closely, and bringing fresh perspective to every stage of your brand’s journey. We love big ideas, but we also love rolling up our sleeves to get the details right.
We’re thinkers. We’re doers. And we love what we do.
How We Work
Our process is hands-on and highly personal. We lead with strategy, build with design, and guide implementation every step of the way.
Discovery & Insight
Understanding your story, your audience, and your goals.
Creative Development
Crafting your brand identity through message and visuals.
Strategic Implementation
Translating your brand into real-world assets and experiences.
With a balance of research, creativity, and heart, we shape brands that feel as good as they look—and work just as hard as you do.
We’re proudly rooted in Northern Michigan, and we specialize in branding for nonprofits, professional businesses, creative ventures, and cause-driven organizations.
Meet the Team
Jennifer Lake
Founder / Creative
With more than 20 years in branding, Jennifer has a deep well of experience—and a genuine love for helping clients bring their ideas to life. Known for her energy and thoughtful approach, she blends creativity with strategy to make sure every project hits the mark (and the deadline). She’s a firm believer in fresh thinking, clear messaging, and staying efficient from start to finish.
Jennifer wears many hats well—account management, brand strategy, creative direction, copywriting, and design—and brings a clear vision and collaborative spirit to everything she touches.
Audra Tompkins
Project Lead / Creative
Audra keeps the wheels turning and the details sharp. With a background in education and training, she’s all about structure, clarity, and thoughtful execution. She’s the kind of person who finds joy in timelines, checklists, and getting things just right—while still making space for creativity and curiosity along the way.
Audra brings warmth, precision, and a love for creative ideas to every project. Her strengths include project management, copy writing, client support, and being an all-around champion for doing great work together.
Lily
Office Greeter
Elsie
Office Manager
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source