O U R S E R V I C E S

Branding with Strategy. Design with heart.

Mixing up something memorable.

At Brand Tonic, we believe every great brand starts with a great story—and a plan to share it with the right people. Whether you need a full brand build, a brand refresh, or support for a key campaign, we help you show up with clarity and confidence.

Interior of a modern, industrial-style studio space with a round table, four white and cream colored chairs, a potted plant, and a background featuring stairs, a small counter, and a sign that reads 'TONIC'
Brand consulting, creative design, fresh thinking.

Branding Services

Brand Discovery

Lay a strategic foundation for brand development by uncovering insights, aligning vision, and ensuring every decision is rooted in purpose and authenticity.


• Research, inquiry, exploration, & positioning


Brand Development

Shape the voice and look of your brand, ensuring consistent and resonant communication across all touchpoints.


• Brand story, key messages, & tone
• Visual theme—imagery, typography, color palette, & moodboard


Brand Identity

Transform your brand into tangible elements that embody the brand’s essence and make it instantly recognizable.


• Naming & tagline development
• Logo design
• Identity package design
• Brand standards guide


Brand Strategy

Plan to roll-out your brand across all touch points, bringing your brand to the world with clarity and consistency.

• Strategy development
• Brand launch consulting
• Social media content strategy


Core Collateral Design

Create key materials your brand needs to communicate.

• Professional design for print & digital assets
• Branded templates and tools
• Custom marketing collateral


Website Consulting

Build a website that looks, feels, and sounds like your brand and establishes a digital presence that works well for your audience.


• Web developer selection
• Content analysis and recommendations
• Collaboration to implement brand messaging & visual theme


Specialty Consulting Services

Fundraising Campaigns

Enhance your fundraising efforts with strategic, beautifully designed materials for capital campaigns, donor appeals, and nonprofit storytelling.

• Campaign name and logo development
• Campaign theme and messaging
• Layout design for campaign materials
• Campaign identity package design
• Campaign web page design
• Print/mail management


Annual Reports

Provide stakeholders with clear, engaging, and mission-aligned reports that honor your work and highlight stories of impact.

• Theme & layout design
• Visual storytelling
• Photographer selection and art direction
• Copy editing
• Print/mail management


Packaging & Product Consulting

Bring your product to life on the shelf with strategic, on-brand packaging.

• Style concepting & design
• Vendor sourcing & coordination


Corporate & Special Event Branding

Create a memorable experience from invite to signage.


• Theme development
• Digital & print invites
• Signage and print materials
• Vendor coordination


Interior Consulting

Extend your brand into your physical space.


• Environmental analysis
• Signage & visual recommendations


Photography Art Direction

Build your brand’s image library with photography that bring your visual theme to life.


• Photographer selection
• Moodboard & shot list direction
• Photoshoot consultation and art direction


A collection of colorful brochures and flyers spread out on a wooden surface, featuring themes of community, environment, health, and local organizations.
Traverse City, Michigan

Ready to get started?

Let’s talk about your brand—and where it’s headed.